Gifting is such an important custom in all our lives so much so that many of us are obsessed with sending and receiving gifts. And with advanced technology, gifting has taken various forms. The most famous of it all is custom gifting. This is where you customise gifts according to the liking of the recipient. Let it be a birthday, an anniversary, a business meeting, or a holiday, no matter what the occasion is, gifts are just the right addition to it. Business gifting? What is it and how is it different from the rest? Well, that is exactly why we have curated this blog for you.
For now, in case no one told you yet, corporate gifting is nothing but an ART! From custom protein shaker bottles for your gym rat colleague to books or personal gifting is the best option for corporate gifting.
And in case you are new to this, let’s start from the top.
- What is it?
Corporate gifting is a way of engaging with an employee, client, colleague, partner or even your customer through a gift. This can be used to express your gratitude towards them or even to create an incentive. When it comes to corporate gifting, the options range from gift cards to vouchers, premium items and so much more. Not just that but corporate gifting is great for building strong relationships.
Now, can just give away anything as gifts in whatever way that you want to? No. This is where corporate gifting etiquette comes in which includes a few things to pay attention to to build great relationships. These include-
- Who is the recipient?
- What is your aim in sending such gifts?
- What is your expected budget as a whole and also for individual recipients?
- Is there any rule that you must follow? If so, what are they?
- How to choose a gift that suits perfectly to the occasion?
- When should the customisation and gifting process begin?
- What information is necessary?
Once all these are sorted, you are good to go and all you need to focus on now is execution. Suppose you are planning to give away personalised logo shaker bottles as a gift to your employees after a business meeting. You cannot just buy something and put your logo on it. make it stand out. Customise something unique. For that, takes time and effort.
- Purpose
Just like what we discussed earlier, the main purpose of business gifting is to build strong connections with the recipient and make an impression. As you might have already thought, personalised gifts are just the best option to attract clients and customers as well as to retain partners. But this is not easy. When it comes to corporate gifting, how you execute your gifting strategy is key to maintaining all of these. Let us tell you this it is surely an art but not rocket science.
- Why do people even choose corporate gifting?
Well, the reason is not only building relationships and leaving impressions. It could also be done for celebrations, employee management, employee onboarding and retention, trade shows, exhibitions, to meet customer satisfaction, holidays, sales enablement, etc.
- Why is it important?
The nature of corporations and their business is that they do business with people they know and trust. In many cases, people buy from companies and trust is developed over time from the first day of signing the contract. If we were to look at the reasons why it is important, we can point out 5 major reasons. These include expressing general goodwill, reaching connections without trouble, endorsing the company name and image, strengthening the company’s roots and culture as well as cost-effective advertisement. Even though corporate gifting can be divided into different categories, all of this depends upon the person to whom you are gifting.
Conclusion
Gifts are always special. Not only do they showcase thoughtfulness and care, but also reflect on how much you value the recipient. When it comes to corporate space there is no better option than gifting. And when it’s about custom corporate gifts, even if the gift is custom printed notebooks, they are not just tokens, but an expression of appreciation and respect that builds meaningful connection.
If you are looking forward to transforming your business relations into everlasting bonds, now you know what to do!
Invest in corporate gifting today!